white women in the south were the ones voting for mitt romney. white women in the northeast were voting for obama. that's actually why -- so there is absolutely, a racial -- a nonracialized yesterday logical divide among why this. i think that's -- we always focus on what's going on idealogically with people of color. what about white people? >> this is the key thing. when you start slicing and dicing the data and look at exit polling data and we have the categories that are fixed in hour head to look for, african-american and white and we find the divisions, nothing ever jumps out at me more than the regional difference. when you break the country up into regions you have one yooisht lier. the south. the south has different politics than the rest of the country and i think eye guys would agree with that. >> the south is culturally conservative i would argue. and i think that that's what makes georgia a difficult state for democrats regardless of race. and i think it's also what provides an opportunity for republicans in terms of reaching hispani